Privacy Policy

Last Updated: 5 June 2026

Absolutely App LLC ("Absolutely", "we", "us", or "our") provides A/B testing, experimentation, analytics, and optimization tools for merchants operating stores on Shopify (the "Services"). This Privacy Policy explains how we collect, use, disclose, and safeguard information when you install, access, or use the Absolutely application and related services, as well as when you visit our website.

## Information We Collect

### Information from Shopify

When a merchant installs Absolutely, we may access certain information made available through the Shopify platform, including:

- Store information and account details
- Product and catalog information
- Order and transaction data
- Customer information
- Discount and promotion settings
- Shipping and fulfillment configurations
- Analytics and event data
- Other information authorized by the merchant through Shopify permissions

The specific information available to us depends on the permissions granted by the merchant and the features being used within the Services.

### Information Provided by Merchants

We collect information that merchants voluntarily provide, including:

- Name
- Email address
- Phone number
- Company information
- Billing information
- Communications and support requests

### Usage and Technical Information

When merchants or visitors interact with stores utilizing our Services, we may automatically collect certain technical information, including:

- IP address
- Browser type and version
- Device information
- Operating system
- Session identifiers
- Referring and exit pages
- Date and time of visits
- Website interactions and event activity

### Cookies and Similar Technologies

We may use cookies, local storage technologies, and similar tracking mechanisms to operate the Services, maintain user sessions, improve functionality, analyze performance, and provide reporting to merchants.

## How We Use Information

We use collected information to:

- Provide, maintain, and improve the Services
- Deliver experimentation, testing, analytics, and reporting features
- Monitor performance and system reliability
- Respond to support requests and inquiries
- Communicate product updates and service-related notices
- Detect, investigate, and prevent fraud, abuse, or security incidents
- Comply with legal obligations
- Develop aggregated and anonymized insights regarding ecommerce performance and trends

We do not sell personal information collected through the Services.

## Information Sharing

We may share information with trusted service providers who assist us in operating and delivering the Services, including cloud hosting providers, analytics providers, customer support platforms, payment processors, and other vendors necessary to support our business operations.

We may also disclose information:

- To comply with applicable laws or legal processes
- To enforce our agreements and policies
- To protect the rights, property, or safety of Absolutely, our merchants, or others
- In connection with a merger, acquisition, financing, or sale of business assets

We do not share merchant customer data with third parties for their independent marketing purposes.

## Data Retention

We retain information for as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce our agreements.

When a merchant uninstalls the Absolutely application, we may retain certain information for a reasonable period unless deletion is requested or required by law.

## International Data Transfers

Absolutely operates from the United States and may process information in the United States and other countries where our service providers operate. By using the Services, merchants acknowledge that information may be transferred to and processed outside their country of residence.

## Security

We implement commercially reasonable technical, administrative, and organizational measures designed to protect information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

## Your Rights

Depending on your location, you may have rights regarding your personal information, including rights to access, correct, update, delete, or restrict processing of certain information. Requests may be submitted using the contact details below.

## Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our Services, legal requirements, or business practices. Any updates will be posted on this page with a revised effective date.

## Contact Us

If you have questions regarding this Privacy Policy or our privacy practices, please contact us:

Absolutely App LLC

8 The Green, Ste R

Dover, DE 19901

United States

support@absolutelyapp.com

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